Grant Shumaker

804-263-3091 | GShu14@gmail.com | LinkedIn | Richmond, VA

Captivating marketing copywriter and storyteller with expertise in messaging strategy, customer engagement, and cross-platform content.

Unique Skills

Copywriting & Editing

SEO Optimization

Problem Solving & Strategic Thinking

CLEAResult

Performance Data Analysis

Brand Voice & Identity

Leadership & Development

Creative Content Strategy

Project Planning & Coordination

AI Prompt Writing

Recent Achievements

  • Generated $4.9M in revenue and a 29% lift to average order value through contribution to campaign strategy and compelling collateral copywriting.

  • Tripled content output while decreasing hours required by 30% by leveraging AI platforms to streamline workflows and improve quality.

  • Drove a 317% increase in orders and a 45% increase in average order value by planning content for the highest-performing sales campaign in company history.

Work Experience

Copywriter

  • Responsibilities
    - Providing on-brand copy for newsletters, emails, direct mail, Meta campaigns, paid search, PMAX, case studies, and experiential marketing for over 30 clients in the energy sector.
    - Communicating with a large, distributed team to ensure project statuses are accurate and deadlines are maintained
    - Initiated a subject line test that drove a 3% increase in open rates month over month for a client newsletter

Senior Copywriter

  • Standout Work and KPIs
    -     Spearheaded cross-channel copywriting initiatives to enhance brand recognition and drive growth for an e-commerce company
    - Planned and wrote content for a digital product catalog and large-scale multimedia campaign that generated $4.9M in revenue and increased average order value by 29%
    - Led a workflow optimization project using AI to increase team output by 320% while reducing required hours by 30%
    - Generated $2M in sales opportunities by planning and writing content for a sales outreach campaign that drove a 317% increase in orders and a 45% increase in average order value compared to campaign benchmarks
    - Concepted and wrote an abandoned cart email flow that improved click rates, order rates, and average order value versus the existing flow
    - Researched and authored 81 SEO blog posts that boosted organic traffic and improved search rankings

  • Team Leadership

    -Managed two junior copywriters by balancing workloads, proofing work, and leading their development
    -Improved team efficiency and messaging consistency by writing and maintaining team SOPs, templates, and a library of brand-approved copy

  • Cross-Functional Collaboration

    -Delivered the most successful sales outreach campaign in company history by forging powerful working relationships and improving project processes, leading to dramatically improved cross-functional project outputs
    -Established a cross-functional partnership with the merchandising team that allowed for a large increase in the number of executed projects and the opportunity to pursue new business initiatives

Custom Ink

2017-2024

The Meridian Group

2015-2016

Copywriter

  • Responsibilities
    - Developed creative marketing content for TRYP, The Roosevelt, STIHL, Bayport Credit Union, and Miller’s
    - Wrote and edited marketing copy for email, print, digital, social media, radio, television, newsletters, and blogs
    - Ideated campaign ideas for Bayport Credit Union that performed across print, radio, and video placements, driving increased traffic to the site

Assistant Producer

  • Responsibilities
    - Generated project estimates and maintained job costs
    - Produced schedules and managed workloads to keep projects within budget
    - Coordinated with account management and creative teams to oversee the production of video, radio, and printed media

BCF

2014

2025-Current

Contact Grant

GShu14@gmail.com
(804) 263-3091

Richmond, VA